Wardley mapping. Smooth.

    Built for mappers who value chain.

    Start mapping Currently in beta. Evolving quickly.
    MapAware product demo: keyboard-first mapping workflow
    Clear value chainsClean evolution modelingKeyboard for everythingHighlight anythingCollaborative mapping

    MapAware helps you ask great questions.

    Value chain
    Sources of friction
    Clarify options
    Wardley Map building progressively as strategic questions are explored

    Map together.

    Maps aren't deliverables to hand out.

    Their value lies in the conversations they enable.

    One person presenting a map to passive listeners
    ✗ Presenting

    "Here's the map I made. Any questions?"

    Team collaborating together around a Wardley Map
    ✓ Collaborating

    "Let's map this out together."

    Share your maps · Collaborate on-canvas · Build shared understanding

    MapAware is built for that collaborative work.

    Maps in practice.

    Recent map examples.

    New to Wardley mapping?

    Wardley mapping reveals value chains and evolution so you can clarify assumptions, see constraints, and improve situational awareness.

    It was invented by Simon Wardley, and is used by organizations like AWS and the US Department of Defense. Wardley Mapping is shared by Simon under Creative Commons Attribution-ShareAlike 4.0.

    See your landscape clearly.

    Start mapping